Pierre Balmain
1914 - 1982
Balmain opened his own house in 1945, with his premier runway show famously attended by friends Gertrude Stein and Alice B. Toklas. During the following decade, Balmain’s designs flattered the womanly hourglass figure so prominent during the 1950s, and he began to use the trademark name “Jolie Madame” in reference to his collections.
During its mid-century heyday, the House of Balmain was noted for fine tailored daywear, along with ultra-feminine evening gowns. Harper’s Bazaar editor Carmel Snow reportedly told the Fashion Group in 1946 that Balmain’s were the “most feminine clothes in the world.” (Despite such praise, the often-temperamental Balmain admitted to once banning Mrs. Snow from his House for a season.)
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