Louiseboulanger

Louiseboulanger combined her first and last names when she opened her own couture house in 1927. "When you are hunting for this house in the telephone book, remember that it is spelled ... as one name," advised the authors of A Shopping Guide to Paris (1929), adding that the couturière dares much with the silhouette, but you can trust her." Or, as another guidebook observed, "Women who dare to wear clothes that are strikingly individual and about three seasons ahead of the style naturally gravitate to Louiseboulanger." Among her clients were Mrs. Reginald (Daisy) Fellowes and la duchesse de Gramont.