Jeans
Brand
Jordache
(American)
c. 1979
Cotton denim
Museum purchase
Object number2015.32.1
Jordache jeans followed Fiorucci’s and Calvin Klein’s examples with their snug fit. When it launched, Jordache set aside 10 percent of its revenue for advertising (a huge sum at the time), acknowledging the importance of marketing in the designer jeans business.
DescriptionDark blue denim five pocket jeans with flared leg and yellow topstitching; logo buttons, labels and machine embroidered logosExhibitions