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Beige knee length sleeveless dress with vertical Baby Ruth logo across front
dress
Beige knee length sleeveless dress with vertical Baby Ruth logo across front
Dress
c. 1968
Paper
Gift of Mrs. Richard Koopman
Object number92.153.1
Paper garments such as this A-line “Baby Ruth” dress by Mars of Ashville became popular marketing tools for brands during the 1960s. The work of Pop artists like Andy Warhol was similarly turning everyday products into works of art. “Paper is the clue to the future,” declared Women’s Wear Daily in 1966.
DescriptionBeige paper chemise with open round neck with Baby Ruth logo
Exhibitions