Jeans
Brand
Calvin Klein
(American, founded 1968)
Designer
Calvin Klein
(born 1942)
1979
Cotton denim
Gift of Mr. Calvin Klein
Object number80.94.2
In 1978, Calvin Klein introduced a line of “designer” jeans. Based on the “European” style, they were high-waisted and tight. They featured a distinctive stitch pattern on the back pockets and a “Calvin Klein” label that branded the jeans as a status symbol. Klein became known for his overtly sexual advertising campaigns—most famously, those featuring fifteen-year-old Brooke Shields. When asked about his marketing approach, Klein declared, “Jeans are sex.”
DescriptionDark blue 100% cotton denim five pocket jeans with 39.5 cm bottoms; fly front zipper closing; cut 5125Collections
Exhibitions