Ensemble
Brand
Moschino
(Italian, founded 1983)
Designer
Jeremy Scott
Fall 2014
Wool and cashmere blend and leather
Gift of Moschino
Object number2014.46.1
Jeremy Scott took a playful approach to “logomania” in his first collection for Moschino by creating looks that parodied the uniforms and branding of fast-food chain McDonald’s. Despite its tongue-and-cheek tone, the wearer would still become a walking billboard for the Italian brand – with “Moschino” writ large under a slightly curved, McDonald’s-esque “M.”
DescriptionMoschino Over 20 Billion Served ensemble; sweater, skirt and shoes; red wool and cashmere knit pullover sweater and matching straight skirt with yellow and black graphics at sweater front and skirt waistband and hem; coordinating yellow and red leather high heel sling back shoes with yellow and black M logo at toe; Moschino / McDonald's logo, Moschino's heart logo reconfigured with McDonald's Golden Arches logoCollections
Exhibitions
Whole/Part
