Object: Ensemble
Brand:
Moschino
(Italian, founded 1983)
Designer:
Jeremy Scott
Date: Fall 2014
Medium: Wool and cashmere blend and leather
Country: Italy
Credit Line: Gift of Moschino
Object number: 2014.46.1
DescriptionMoschino Over 20 Billion Served ensemble; sweater, skirt and shoes; red wool and cashmere knit pullover sweater and matching straight skirt with yellow and black graphics at sweater front and skirt waistband and hem; coordinating yellow and red leather high heel sling back shoes with yellow and black M logo at toe; Moschino / McDonald's logo, Moschino's heart logo reconfigured with McDonald's Golden Arches logo
Label Text:Jeremy Scott took a playful approach to “logomania” in his first collection for Moschino by creating looks that parodied the uniforms and branding of fast-food chain McDonald’s. Despite its tongue-and-cheek tone, the wearer would still become a walking billboard for the Italian brand – with “Moschino” writ large under a slightly curved, McDonald’s-esque “M.”
In Collection(s)
Exhibitions:
- Faking It: Originals, Copies, and Counterfeits
- Uniformity
- Food and Fashion
- Power Mode