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Jeans
People and Brands:
Medium: Cotton denim
Date: c. 1995
Country: Italy
Credit: Gift of Pepper Hemingway
Italian denim brand Diesel was launched in 1978 by Renzo Rosso and Adriano Goldschmied. Diesel first made a name for itself during the 1980s and 1990s, selling jeans that looked and felt like vintage denim, but the company quickly garnered a reputation for more experimental finishes. These jeans have been stone-washed and then bleached in a pattern that effectively reverses the typical look of wear patterns.
Object Number: 2015.51.8