Coat
People and Brands:
Medium: Vinyl and cotton
Date: Fall 1966
Country: France
Credit: Gift of Ethel Scull
The Rive Gauche label was created to offer a fun, stylish, and affordable alternative to Saint Laurent’s couture creations – yet this raincoat would have cost around $665 today. As the fashion journalist Marilyn Bender observed, “Like the goose that lays golden eggs, Saint Laurent has pretty expensive notions of fun.”
Object Number: 77.21.4