Man's jeans
People and Brands:
Medium: Cotton denim
Date: c. 1990
Country: Italy
Credit: Gift of Michael H. Harrell
Moschino was known for his humorous and sometimes biting commentary on fashion trends. Here, he targets “logomania,” one of the biggest trends of the 1990s, with printed black and white “MOSCHINO” columns that mimic the bleaching treatments typical of designer denim at the time. The “Moschino Jeanius” phrase on the sweatshirt is a further self-aware play on logo T-shirts.
Object Number: 2010.74.29
