Medium: Cotton canvas and rubber

Date: 1964

Country: USA

Credit: Museum purchase

A colorful cascade of inexpensive, mass-produced youthquake fashions flooded the American market in the 1960s. Mass marketers, alert to profitable trends, worked with British designers to bring the “London Look” to eager young consumers. Capitalizing on the selling power of anything “Mod,” companies promoted these styles using images of pop culture icons, such as Twiggy and the Beatles.

Object Number: P92.57.54