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Sweatshirt


People and Brands:
Brand: Off-White

Italian, founded 2013

Designer: Virgil Abloh

born 1980

Medium: Cotton
Date: Fall 2018
Country: Italy
Credit: Gift of Off-White
​After Treyvon Martin’s death (a black teenager shot to death in 2012 for looking “suspicious” in a “dark hoodie”), the hooded sweatshirt became an emblem of systemic racism and civil resistance, particularly within the nascent Black Lives Matter movement. Virgil Abloh’s “Hoodie” for the label Off-White combines the power symbol with a play on traditional branding strategies.
Object Number: 2019.8.1
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