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People and Brands:
Designer: Kerby Jean-Raymond

Brand: Pyér Moss

American, founded 2013

Brand: Reebok

Medium: White cotton, red cotton canvas, red polyester, white synthetic material, rubber, and metal
Date: Fall 2018
Country: USA
Credit: Gift of Pyér Moss
​The Pyer Moss fall 2018 collection referenced nineteenth-century, black cowboys in order to highlight the whitewashing of American culture. Kerby Jean-Raymond fused “cowboy” details like chaps, yoked tops, and wide brimmed hats with sneakers, T-shirts, hoodies, and track suits. It was a rebuke of the cowboy—a stereotype of white American masculinity. The biting slogan “AS USA AS U” was printed across the collection.
Object Number: 2018.75.1
Museum at the Fashion Institute of Technology
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The Exhibitions and Programs of The Museum at FIT are supported in part by the generosity of the members of the Couture Council.

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