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Zoran
“There’s a level of versatility in Zoran clothes you won’t find anywhere else,” reported Vogue in March 1983. “They work with everything you own. They work day and night. They even work backwards and forwards. What more could anyone possibly ask?” This exuberant article was whimsically entitled, “Zoran: The Wizard of Ease.”
Yugoslavian-born Zoran Ladicorbic—whose training was in architecture, not fashion design—achieved near immediate success with his first collection of streamlined, luxury designs in 1976. His fashions were exclusive, they were expensive, and they were unadorned. He produced an unwavering supply of key separates, available only in a single size. The simple, often loose-fitting, geometric garments were made of high-end, natural materials, such as extremely fine cashmeres, silks, and linens. Strongly favoring neutral colors, the designer not only eschewed prints, but also buttons, zippers, closures and any other extraneous detail.
Zoran was a key player—and considered by many to be a leader—in minimalist fashion design. His designs were highly successful when the trend for minimalism was at its peak during the 1990s. Yet, as Teri Agins observed in her book, The End of Fashion, “Right from the start, Zoran’s clothes stood out because they always sold.” Yet from collection to collection, his designs changed very little. As Bernadine Morris wrote, in a March 6, 1984, article for the New York Times: “Perhaps more revolutionary than the simplicity of the design is Zoran’s concept of fashion. There is no built-in obsolescence.”
