89.50.1

Images (4)

Denim_19 Left to right 89.50.1 (jacket), 72.61.75 (cropped jacket), 87.130.1 (jacket)

Denim_18 Left to right P89.29.1 (jacket), 89.50.4 (jeans), P88.50.4 (sweater), 90.26.1 (skirt), 89.50.1 (jacket), 72.61.75 (cropped jacket), 87.130.1 (jacket with black collar), 91.134.4 and 85.62.1 (shirt and shorts), 90.72.17 (ensemble)

Object: Man's jacket

Brand: Levi Strauss & Co. (American, founded 1873)

Date: c. 1955

Medium: Cotton denim

Country: USA

Credit Line: Gift of Richard Martin

Object number: 89.50.1

DescriptionBlue denim jean jacket

Label Text:Levi Strauss & Co. debuted its denim jacket in 1905, giving it lot number 506. In 1953, it introduced a second jacket model, known as the 507, seen here. Present on both versions (after 1936) was the bright red “LEVI’S” tab. Created at the height of the dude ranch era, the recognizable tab branded Levi’s® products so that they could be identified at a glance.

In Collection(s)

Menswear

Exhibitions:

Denim: Fashion’s Frontier