Object: Jeans
Brand:
Levi's
(American, founded 1873)
Date: c. 1965
Medium: Cotton denim
Country: USA
Credit Line: Gift of Mrs. Burton Tremaine
Object number: 74.44.17
DescriptionBlue denim cotton jeans with frontier pockets snapped closed by pearl grippers; self waistband has four 1 inch belt loops and is closed at side by gripper snap; zipper closing at left side
Label Text:After World War II, Levi’s® unveiled its denim “Ranch Pants” for women. The “Ranch Pants” were a modified version of the earlier “Lady Levi’s” style. They featured a side zipper and a slimmer, fashionable silhouette. Although “Lady Levi’s” had been marketed for women to wear on a ranch, the new “Ranch Pants” were more likely to appear in suburbia.
Exhibitions:
- Denim: Fashion’s Frontier