Object: Jacket
Brand:
Cheap and Chic by Moschino
(Italian, founded 1988)
Date: 1994
Medium: Unbleached cotton and beige rayon
Country: Italy
Credit Line: Museum purchase
Object number: 2021.39.1
DescriptionBeige and off white cotton long sleeve jacket with Save Nature smiling tree applique design center back, heart shaped elbow patches, button front, heart with laurel wreath on buttons, notched lapels, breast pocket, two flap pockets, sz. UK 14
Label Text:Moschino’s concern over fashion production practices led to the launch of the Ecouture! line in 1994. The clothes were made from environmentally conscious fabrics, dyes, and embellishments. The designer soon extended the theme to the brand’s ready-to-wear line, Cheap and Chic. This smiling tree logo and the “Save Nature” slogan became emblematic of both labels.
In Collection(s)
Exhibitions:
- Reinvention and Restlessness: Fashion in the Nineties