Object: Shoes
Brand:
Puma
(German, founded 1948)
Date: 2021
Medium: Suede and rubber
Country: USA
Credit Line: Gift of White Castle Management, Co.
Object number: 2021.32.1
DescriptionWhite Castle 100th birthday sneakers: off white suede upper, white laces with orange 2021 tips, embossed tonal brick pattern at sides with blue Puma stripes and orange Puma Suede logo, White Castle logo on tongue, gum rubber soles with CRAVE on right bottom and 100 YRS on left bottom and PUMA at back
Label Text:For their 100th anniversary, White Castle partnered with the sportswear brand Puma on a limited-edition, co-branded collection that underscored the current trend for fast-food merchandise. For many fast-food companies, fashion collaborations establish new connections with customers, expanding their identity into a lifestyle brand while making the everyday feel elite.
Exhibitions:
- Food and Fashion