Object: Sweatshirt
Brand:
Off-White
(Italian, founded 2013)
Designer:
Virgil Abloh
(American, 1980 - 2021)
Date: Fall 2018
Medium: Cotton
Country: Italy
Credit Line: Gift of Off-White
Object number: 2019.8.1
DescriptionBlack cotton pullover hoodie, white embroidered logo, larger logo at back with Off-White c/o Virgil Abloh Fall Winter 2018-2019 Woman; metal logo hardware
Label Text:After Treyvon Martin’s death (a black teenager shot to death in 2012 for looking “suspicious” in a “dark hoodie”), the hooded sweatshirt became an emblem of systemic racism and civil resistance, particularly within the nascent Black Lives Matter movement. Virgil Abloh’s “Hoodie” for the label Off-White combines the power symbol with a play on traditional branding strategies.
In Collection(s)
Exhibitions:
- Power Mode
- Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style