Object: Man's jacket
Brand:
Levi Strauss & Co.
(American, founded 1873)
Date: c. 1971
Medium: Cotton denim
Country: USA
Credit Line: Gift of the Nancy Hariton Gewirz Collection
Object number: 2016.20.10
DescriptionMan's denim jacket embellished with embroidered nude man, animals, birds and rainbow, logo and buttons
Label Text:Each of these garments has been personalized by hand. Hippies used embroidery, patches, and hand-worked leather to create a distinctive style aesthetically opposed to the shiny, plastic, mass-manufactured products of postwar consumerism. They also gravitated toward denim for its working class connotations and often bought it secondhand. Clothing was a tool of protest for hippies – a way for them to make an immediately recognizable political statement.
In Collection(s)
Exhibitions:
- Power Mode