Object: Uniform
Designer:
Stan Herman
(born 1928)
Date: 1976
Medium: Polyester
Country: USA
Credit Line: Gift of Stan Herman
Object number: 2016.3.3
DescriptionBrown McDonald's uniform; shirt, pants, cap in stretch polyester; short sleeve shirt with brown and white stripe details; wide leg pants; white cap with stripe trim
Label Text:In the beginning, McDonald’s did not have a company-wide uniform. Each franchise dictated its own employee attire. In order to give the company a new, cohesive identity, McDonald’s hired Stan Herman to design the company’s first official uniform in 1975. The result utilizes the colors and insignia of the company logo, effectively transforming each employee into an extension of its branding.
In Collection(s)
Exhibitions:
- Food and Fashion
- Uniformity