2015.63.1

Images (4)

Denim_07 Left to right 86.151.1 (jacket and skirt), 2012.19.1 (beaded ensemble), 2013.36.2 (jacket hidden), 2015.63.1 (jeans), 90.150.20 (light jeans), 2015.51.9 and 2015.51.8 (top and jeans), 91.256.2 and 2010.74.29 (sweater and jeans), 92.10.2 (ensemble hidden), 99.122.2 (gold coat ensemble), 2013.62.6 and 2013.62.8 (ensemble hidden), 2000.86.1 (jeans), 93.58.78 (poster)

Object: Jeans

Brand: Marithé & François Girbaud (French, founded 1965)

Date: c. 1985

Medium: Cotton denim

Country: France

Credit Line: Gift of Marithé & François Girbaud

Object number: 2015.63.1

DescriptionStone washed denim jeans with front and back yoke; yellow gold topstitching; full cut with tapered leg; logo button and labels

Label Text:Marithé Bachellerie and Francois Girbaud are often credited with inventing stone-washing, a technique they developed to make denim softer. The demand for softened denim grew from the hippies’ penchant for wearing pre-owned jeans. Marithé and Francois recognized that average consumers did not have the patience to wait for jeans to fade and soften naturally, and would be willing to pay a premium for them ready-made.

Exhibitions:

Denim: Fashion’s Frontier