2015.32.1

Images (5)

MinMax_39 79.25.22 (sandals), 2015.32.1 (jeans)

MinMax_37 Left to right 92.153.1 (dress), 86.12.1 (tunic), 2009.36.2 (jacket), 89.73.1 (shoes), 77.21.27 (dress), 94.85.19 (textile), 2009.1.3 (suit), 78.57.9 (ensemble), 79.25.22 (sandals), 2015.32.1 (jeans)

Denim_06 Left to right 78.100.1 (swimsuit), 78.100.2 (bikini), 88.134.66 (man's shirt), P92.57.31 (man's jeans), 2015.51.4 (vest), 76.69.31 (pants), P92.47.1 (jeans wall), 93.12.1 (ensemble), 81.145.22 (satin shirt), 81.145.20 (jeans), 80.94.2 (CK jeans), 2015.32.1 (Jordache jeans), 2000.93.1 (sweater ensemble), 79.161.20 (belt), 95.80.8 (bodysuit and skirt), 94.162.2 (jacket), 93.159.99 (dress)

Object: Jeans

Brand: Jordache (American)

Date: c. 1979

Medium: Cotton denim

Country: USA

Credit Line: Museum purchase

Object number: 2015.32.1

DescriptionDark blue denim five pocket jeans with flared leg and yellow topstitching; logo buttons, labels and machine embroidered logos

Label Text:Jordache jeans followed Fiorucci’s and Calvin Klein’s examples with their snug fit. When it launched, Jordache set aside 10 percent of its revenue for advertising (a huge sum at the time), acknowledging the importance of marketing in the designer jeans business.

Exhibitions:

Minimalism / Maximalism: Fashion Extremes
Fresh, Fly, and Fabulous: Fifty Years of Hip Hop Style
Denim: Fashion’s Frontier