Object: Shoes
Brand:
Moschino
(Italian, founded 1983)
Designer:
Jeremy Scott
Date: Fall 2014
Medium: Leather
Country: Italy
Credit Line: Gift of Moschino
Object number: 2014.46.1CD
DescriptionMoschino Over 20 Billion Served high heel sling back shoes in yellow leather with red leather at toe cap and yellow and black leather M logo at CF toe; yellow and white stripe at insoles; Moschino / McDonald's inspired logo, Moschino's heart logo reconfigured with McDonald's Golden Arches logo
Label Text:Jeremy Scott took a playful approach to “logomania” in his first collection for Moschino by creating looks that parodied the uniforms and branding of fast-food chain McDonald’s. Despite its tongue-and-cheek tone, the wearer would still become a walking billboard for the Italian brand – with “Moschino” writ large under a slightly curved, McDonald’s-esque “M.”
Relationships
Whole/Part
In Collection(s)
Exhibitions:
- Power Mode
- Food and Fashion