Advanced Search
2010.74.29

2010.74.29

Object: Man's jeans
Date: c. 1990
Medium: Cotton denim
Country: Italy
Credit Line: Gift of Michael H. Harrell
Object number: 2010.74.29
DescriptionMan's cotton denim five pocket jeans with printed Moschino letters in a striped ombre pattern in black, white and grey; CF fly with hidden button closure; waistband, belt loops; logo branding overall
Label Text:​Moschino was known for his humorous and sometimes biting commentary on fashion trends. Here, he targets “logomania,” one of the biggest trends of the 1990s, with printed black and white “MOSCHINO” columns that mimic the bleaching treatments typical of designer denim at the time. The “Moschino Jeanius” phrase on the sweatshirt is a further self-aware play on logo T-shirts.

In Collection(s)
Exhibitions:
  • Denim: Fashion’s Frontier
  • A Queer History of Fashion: From the Closet to the Catwalk