2005.56.1

Images (5)

Exposed_41Left to right 2012.53.7 (teddy), 93.159.65 (bustier), 90.161.3 (bra and panties), 2005.56.1 (bra case), 94.17.1 (pajamas), 2006.42.1 (ensemble), 2005.55.1 (bra and panties), 2008.88.1 (leopard ensemble)

Exposed_42 Left to right 2012.53.7 (teddy), 93.159.65 (bustier), 90.161.3 (bra and panties), 2005.56.1 (bra case), 94.17.1 (pajamas), 2006.42.1 (ensemble), 2005.55.1 (bra and panties), 2008.88.1 (leopard ensemble)

Body_25 Left to right 2015.1.1 (dress), 2005.56.1 (bra), 2014.18.1 (dress), 97.36.3 (blue dress)

Body_06 Left to right 93.76.10 (ensemble), 2002.10.1 (skirt set), 99.80.1 (dress), 2000.32.8 (jacket), 2015.1.1 (red white dress), 2005.56.1 (bra), 2014.18.1 (dress), 97.36.3 (blue dress)

Object: Bra

Brand: Wonderbra

Brand: Sara Lee

Date: 1994

Medium: Polyester lace, elastic, and padding

Country: USA

Credit Line: Gift of Sara Lee, Inc.

Object number: 2005.56.1

DescriptionBra in off white polyester lace; plunging V-neck, padded push-up cups, adjustable lace straps

Label Text:The Wonderbra is a “push-up” bra designed to thrust the breasts up and together, enhancing the apparent amplitude of the wearer’s cleavage. First released in the 1960s, it did not gain wide acceptance until the 1990s, when the company redesigned and relaunched it with a new marketing campaign. The style then became so popular in the United States that demand quickly exceeded supply.

In Collection(s)

Lingerie
1990s

Exhibitions:

Exposed: A History of Lingerie
Fashion & Textile History Gallery First Rotation
The Body: Fashion and Physique