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P92.57.54

P92.57.54

Object: Shoes
Date: 1964
Medium: Cotton canvas and rubber
Country: USA
Credit Line: Museum purchase
Object number: P92.57.54
DescriptionStylized slip on shoes; light blue denim with black Beatles print including signatures of names and illustrated faces and white rubber sole
Label Text:A colorful cascade of inexpensive, mass-produced youthquake fashions flooded the American market in the 1960s. Mass marketers, alert to profitable trends, worked with British designers to bring the “London Look” to eager young consumers. Capitalizing on the selling power of anything “Mod,” companies promoted these styles using images of pop culture icons, such as Twiggy and the Beatles.
In Collection(s)
Exhibitions:
  • Youthquake: The 1960's Fashion Revolution